Business first
We start with your business question, not the data. Every engagement begins by defining what a useful answer looks like and which decision it supports.
About
About PA Data Analytics
PA Data Analytics is a data analytics consultancy helping businesses turn complex data into clear insights and practical decisions.
Who we are
From data to insights to better decisions
We work with businesses, e-commerce brands, marketing teams, growing organisations and impact-focused organisations to improve how they understand and use their data.
Our work spans marketing analytics, customer intelligence, predictive analytics, business intelligence, dashboards and reporting.
From fragmented spreadsheets and marketing data to interactive dashboards and analytical models, we help organisations move from data to insights to better decisions.
DataInsightsBetter decisions
- Based in
- Nairobi, Kenya
- Service area
- Remote & international
- Model
- Founder-led consultancy
Core areas
What we do
- Business intelligence and Power BI dashboards
- Marketing analytics: campaign performance, attribution, marketing mix modelling and ROI
- Customer intelligence: segmentation, RFM, cohort retention and lifetime value
- Predictive analytics: churn prediction, forecasting and experimentation
- E-commerce analytics: funnels, product performance and revenue drivers
- Data visualisation and business reporting, including reporting automation
Who we work with
Industries and teams
- E-commerce brands
- Growing businesses and SMEs
- Marketing teams
- SaaS companies and startups
- NGOs and impact organisations
Philosophy
How we approach analytics
Analysis is only useful if it changes a decision. The aim of a project is a better decision, not just a better-looking chart.
Technical rigour
Analysis is built on cleaned, validated data and documented methods. We do not present findings without being able to show how they were produced.
Clear communication
Complex findings are explained in plain language, with a clear next action. If a finding cannot be explained clearly, it is not ready to share.
Honesty about uncertainty
We say what the data can support and what it cannot, especially when a result challenges existing assumptions.
Tools
Tools we use
Tools are chosen to fit the question and the systems your team already uses.
Analysis & modelling
Data
BI & visualisation
Measurement
Let's turn your data into your next decision.
Tell us what you are trying to understand: marketing performance, customer retention, forecasting or reporting. We will reply with practical next steps.
Prefer email? [email protected]